Apple has reached a $250 million agreement to resolve a class action lawsuit alleging the tech giant deceived US iPhone customers regarding the launch timeline of its revamped Siri assistant. The updated voice assistant, introduced alongside Apple Intelligence, was initially promised for 2024, according to The Financial Times. Although Apple debuted a more personalized version of Siri at WWDC 2024, the AI assistant has yet to be released nearly two years later.
Pending judicial approval, the settlement will compensate a class comprising US purchasers of the iPhone 16 series and iPhone 15 Pro. While the agreement provides financial compensation to users who anticipated receiving Siri on their new devices, Apple’s proposal explicitly avoids admitting guilt for advertising AI capabilities that remain unshipped.
Throughout 2024 and 2025, Apple gradually introduced elements of its Apple Intelligence suite, including text editing, image generation, and ChatGPT integration. However, the promised context-aware Siri capable of executing app actions on behalf of users never materialized. Apple remained silent about the need to postpone this Siri update until March 2025, more than five months after the iPhone 16 launch, a device marketed as supporting Apple Intelligence.
Following the announcement of the delay, Apple withdrew promotional advertisements that highlighted the new Siri’s utility during the iPhone launch campaign. The company now intends to launch the updated Siri later this year, primarily due to a collaboration with Google that enables the use of Gemini models. The revamped Siri, alongside other AI enhancements, is expected to be part of iOS 27.