Apple’s new chief executive, John Ternus, has just created an X account under @johnternus. His profile lists only ‘CEO’ as his description, and his inaugural post is a simple ‘hello’.
Today marks Ternus’s first official day as CEO, as Tim Cook steps down from the top role to become Executive Chairman.
While the exact focus of Ternus’s X activity remains unknown, it is likely to mirror Tim Cook’s style, featuring product announcements and occasional updates on company initiatives.
The @johnternus feed is expected to be especially active next Wednesday, when Apple holds its fall product showcase, unveiling new iPhones and Apple Watches.
Ternus, who spent five years as SVP of Hardware Engineering and 25 years total at Apple, is viewed as a CEO more focused on product development than his predecessor, the operations expert Tim Cook.