A recent survey reveals that while three‑quarters of American adults say they have no interest in a foldable iPhone, a surprising 25 % do find the concept appealing. However, willingness to pay falls far short of what Apple is expected to charge.
The poll of 2,605 U.S. adults conducted by CNET shows that interest varies across generations. Baby boomers are the least enthusiastic at 13 %, followed by Gen X at 23 %, Gen Z at 31 % and millennials at 32 %.
Most US adults say they aren’t interested in buying a new foldable phone. A CNET survey that polled 2,605 US adults found that 75% aren’t interested in buying a foldable Apple device.
When it comes to how much they would actually spend, Gen Z respondents were the most willing to open their wallets, citing an average of $919. Across all adults the average willingness to pay was $781. By contrast, the iPhone Ultra is expected to launch at a price point of at least $2,000.
Even though people often say they’ll pay more for shiny new Apple gear once it’s out, the gap between $781 and a $2,000‑plus price suggests the first foldable iPhone will remain a niche product. A combination of high pricing and the device’s lack of pocket‑friendliness will likely keep adoption low.
Apple shouldn’t get too excited about the 25 % interest figure, given the steep discount between what users say they’ll pay and the price the company is likely to set.