Headlines can sometimes mislead, as illustrated by a recent survey on the upcoming iPhone Ultra. While the headline suggests that three‑quarters of American adults have no interest in a foldable iPhone, the survey actually reveals that roughly one‑quarter are intrigued.
Apple should remain cautious, though, because the amount people say they’d spend falls far short of the price point the firm is expected to set.
CNET leads with the 75% statistic.
The majority of U.S. adults indicate they have no appetite for a new foldable phone. A CNET survey of 2,605 adults shows that 75% would not consider purchasing a foldable Apple device.
The lack of interest from most people isn’t surprising; the noteworthy finding is that a quarter of American adults do find the concept appealing.
Most US adults say they aren’t interested in buying a new foldable phone. A CNET survey that polled 2,605 US adults found that 75% aren’t interested in buying a foldable Apple device.
As expected, interest differs across age groups:
– Boomers: 13%
– Gen X: 23%
– Gen Z: 31%
– Millennials: 32%
I would be surprised if the first‑generation foldable iPhone sells to more than a very small fraction of the population, and this view appears supported by how little people say they would actually pay.
Gen Z respondents indicated the highest willingness to pay, at $919, whereas the overall average among U.S. adults was $781. By contrast, the device is expected to launch at a price of at least $2,000.
Future iterations of Apple’s foldable devices could become a bit cheaper as production costs decline, yet they will likely remain far above what surveyed users say they are prepared to spend. Historically, consumers often end up paying more than they initially claim for new Apple gadgets, but I still anticipate this product will stay relatively niche due to its high price and limited pocket‑friendliness.